THE HEAVYWEIGHT SCENE is heating up this year, but why? Glynn Evans talks us through five reasons why we're all getting more excited for the division of giants.
1) The retirement of Vitali Klitschko
For too long, the Brothers Klitschko suffered from a crisis of identity. They looked similar, sounded similar, fought similar.
Even the biggest anoraks struggled to decipher which one was responsible for systematically dismantling the latest substandard, anonymous pretender to their empire.
However, the elder Klitschko's decision to formalise his retirement in December 2013 not only broke their monopoly on the major sanctioning belts, but also liberated Wlad from Vitali's 6ft 7in shadow.
Today, when Klitschko is mentioned, we know exactly who you're on about.
2) At 39, Wladimir finally realises he's in the entertainment Business
A pro for nearly 20 years, King Wlad was never more explosive than in his latest gig last November, when he bounced Bulgaria's previously unbeaten Kubrat Pulev up and down off the canvas with left hooks, en route to a fifth round stoppage.
Every morsel of his perfectly proportioned 6ft 6in frame appears cast from the finest Ukrainian steel, bar the little glass finish applied to his jaw.
Three stoppage defeats early in his career, persuaded 'Dr Steel Hammer' to proceed with overt caution, leaving him dependent upon a ramrod jab and 81in wingspan to methodically manhandle smaller, less skilled opposition. Plaudits were given grudgingly and sparingly.
Already one of history's top ten, he knows he can further advance his legacy by sizzling in his 'bow out' outings, especially now that US cable giants HBO are again showcasing him.
3) The Yanks are back involved
Our star spangled cousins dominated the 'Greatest Prize in Sports' for well over a century before losing their grip; firstly to Lennox Lewis, then the Klitschkos.
But after a seven year drought, up pops Alabama's monster punching Deontay Wilder to reclaim the WBC portion of the pie. His 12 round points win over Canada's Bermane Stiverne in January gave confirmation that he also has the lungs and whiskers to flourish at top championship level.
A trigger-tongued trash talker, seemingly chiselled from black marble, 'The Bronze Bomber' looks and talks like the baddest man on the planet should look and talk.
Blessed with a Colgate smile and primed to defend next on the free-to-air CBS network, he should connect massively with casual sports fans provided he stays busy and keeps winning.
4) Tyson Fury. Full stop!
Fan interest is as dependent upon the personalities of the principals as their fighting talent. And few possess more raw charisma than the 6ft 9in gypsy giant from Wilmslow. The name itself is pure gold dust.
A God-fearing family man beyond the ropes, Fury has the looks and lines to cross over into a huge mainstream attraction; intelligent, provocative and seriously funny.
And as a perfect 24-0 (18) slate testifies, the big fella is also a proper fighting man with the size, skilled awkwardness and confidence to pose a very genuine threat to the Ukrainian champion. He is almost certainly next in line and that's a stadium fight, regardless of location.
5) The domestic scene is suddenly fizzing
Fury might have emphatically established supremacy over 'Del Boy' Chisora last November, but there's suddenly several other potential civil wars starting to simmer.
Shoulder sorted, David Haye is rumoured to be on the cusp of breaking his three year hiatus and if he and Fury eventually share ring space, the bounty would be humongous.
Olympic champion Anthony Joshua - though presently a few rungs beneath - has certainly set tongues wagging and a feisty set-to with his amateur conqueror Dillian Whyte seems both imminent and appetising.
And with ex-British champ David Price - who scalped Fury in the amateurs - suitably resurrected in Germany and set to collide with a come-backing Chisora later this year, the heavyweight home front has seldom been more vibrant.